Quality control- incorporate its eco-agriculture experience and greenhouse/operations technology to produce superior, contaminant-free, organic cannabis with high CBD/THC content.
Branding investment- differentiating wholesale and final products.
Develop international markets- markets that offer higher margins and higher volumes.
Cost control- ensures profitability after initial opening of markets amid intense supply increases and consolidation.
Vertical integration- make investments in product development, diversification, and the supply chain leading to the final consumers.